MAXIE: Hasbro’s Ambitious Attempt to Challenge Barbie

https://www.youtube.com/watch?v=ZizrWoOY8N8

Have you heard about Maxie, Hasbro's attempt at challenging Mattel's Barbie doll? In this video, we'll be taking a look at this short-lived line and some of the challenges Hasbro encountered while trying to break into the fashion doll market.