I always loved the joke. My guess is that it's a real IQ tester of a joke. Those of us who are perceptive don't often realize how much less average people analyze what they're seeing. A lot of people spend more time listening to the dialogue in a movie than they do the visuals of the scene, especially if the visuals present themselves as mundane details. So when something like this happens that depends on remembering what they saw a minute ago, as opposed to something they heard in the dialogue, they are lost. They weren't paying attention to the visual set-up of the scene because it wasn't portrayed as the focus of the scene.
"Pretentious" is a three-syllable word for any thought too big for little minds.
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