Why Rita Ora Flopped In America

https://www.youtube.com/watch?v=R2NaPIuxSDY

#RitaOra at her prime was a massive global pop sensation which dominated radios all over the world. With countless hits in her discography so early into her career, Rita Ora was quickly becoming a chart force -- which only few could compete with. But of recently, Rita Ora has rather lost the momentum her career once had. Her recent album, " Phoneix " failed to reach the top 10 in both the United States and the United Kingdom. So, why has Rita Ora Flopped?