Assassin's Creed - total lack of promotion

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I, for one, still intend to watch this movie when it comes out regardless of other people's opinions of it. Your observation is a valid one and it puzzles me too. I only expect small to moderate success since Fassbender has chosen not to invest much time to it off-camera. That outcome doesn't affect me but he should be more worried if it doesn't pan out at the box office. I think it's too late to do any major marketing move now; it should've been done during the early part of summer. By December, everyone will be rushing to see the latest installment of Star Wars. The only hope is that die-hard, loyal Assassin Creed fans or other gamers will come out in droves in the same way that comic book afficiandos camp out for the superhero themed flicks. *shrugs*

I actually wouldn't be surprised if Fox isn't that interested in heavily promoting it. AFter the Sony hacks and lack of turnout for TLBO, it's clear that the studios don't have much faith in Fassbender and public enthusiasm for him seems to have waned . But, I was also shocked that AC is coming out as soon as December; the lack of promo made me think it wasn't coming out until next year. Is AC even a popular game anymore though? I'm not a gamer but, I feel like I hear more about games like Fallout 4 than AC. Anyway, I was surprised to see that he was just in London showmancing with Alicia for TLBO premiere. It's obvious they are not garnering interest as a celebrity couple so, I don't know why they bother. Incidentally, I think the Euro-actor fad is coming to an end. There seems to be a renewed interest in American actors like Ben Affleck (who's having an incredible year), Jennifer Lawrence, Chris Pratt and others.

Why do you care what others care about? They're just expressing their thoughts. Nobody is preventing Fassbender or any of the paid professionals working on AC from doing their job. That said, you can't deny that spending millions of marketing dollars would be a waste if it didn't build anticipation and cause audiences to watch the damn movie.

Why do you care so much about the Vikassy relationship that you must talk about or defend it at every opportunity? It's not your relationship or investment (oops...did I say "investment"? My bad. ).

What is there to "catch on"? What record have you set straight in relation to this discussion thread? The OP is talking about films, not the Vikassy relationship (specifically, the lack of promotion for AC...a project which Fassy has more vested interest in and a lot more risk riding on its success). You'd think he'd be putting greater effort into this pet project of his than on TLBO. Instead he's travelling to do global premieres for a smaller movie that has already flopped at the box office. TLBO is a done deal and Fassbender should move on to concentrate on AC than trying to revive something that's DOA.

TLBO - global premieres? One at the Venice FF and one in London where it's yet to open and could add a healthy top up to its b.o. The OP like yourself is pissed at the promotion of TLBO for some inexplicable reason, now wonder what that could be????? Lol
It's too early for Fassbender to be promoting AC, it's release is 2 months away. Remind me what expertise you and the OP have in the industry to be telling Fassbender what he "should" be doing? Be honest now, the real reason you want him to launch into AC promotion is you think it will separate him from Vikander. Dream on, LOL

It's too early for Fassbender to be promoting AC, it's release is 2 months away.

Are you for real?? I'm already seeing promotion for movies that are scheduled for summer release NEXT YEAR (2017). Two months is "too early"? Then why did AC's production companies bother with releasing movie stills, video clips and the trailer over the past few months? You think that was unnecessary? You clearly have no understanding of marketing. If Fassbender was being guided by such a brainless opinion as yours, I'd expect AC to fail miserably. But hey, this is Fassy's career, not mine. He will get out of it exactly what he puts into it. Lazy effort leads to poor results. That said, I do have greater hope that AC will do MUCH BETTER at the box office than TLBO--a 20 million-dollar film that has only earned a total of $15 million worldwide since its debut two months ago. Pathetic!!

Not everything posted on this board is Vikander-related, OK? This may be hard for you to believe since you live your life stuck inside that fandom bubble, 24/7. FACT: TLBO is a financial FLOP. It makes no sense to keep flogging that dead horse when it has clearly expired. The potential audience numbers are far greater for Assassin's Creed than it is for The Light Between Oceans. The budget is considerably larger too. So, from a profit perspective, more attention should be on AC. Fassy has repeatedly said in interviews that he likes to keep moving forward, that the past is done and he chooses not to dwell on it. Nice concept...too bad he's not practicing it in relation to a film project HE CHOSE to invest in. Whether Vikander is with him or not is irrelevant to this discussion (I actually expect the leech to be hanging around because she can't help herself and Fassy is being an idiot).

I'm reminded of the time when Katie Holmes (the former Stepford Wife of Tom Cruise) abruptly exited The Dark Knight. There was speculation over why she left the successful film franchise after Batman Begins. This was--and still is--her biggest, major league role to date and she effectively walked away from a guaranteed blockbuster. Officially, the reason given was "scheduling conflicts", implying that the choice to leave was hers. However, there was good reason to believe that her performance was the weakest link within the ensemble cast and the studio decided to end her contract (i.e. she was fired). You may be wondering which film garnered her utmost devotion to the point where she (allegedly) turned down Dark Knight. It was Mad Money. A forgettable movie that earned a total of $26 million dollars worldwide. The Dark Knight went on to earn $1 billion globally. What's my point in relating this story? It's about PRIORITIES. If you're an actor striving to go to "the next level" career-wise and an opportunity comes along which would significantly increase your income and enhance your profile, you don't waste such luck. If Holmes (or Fassy for that matter) wasn't interested in achieving those things, then I could understand their behaviour. It's possible that family or other creative pursuits have replaced Hollywood as the top priority. Nothing wrong with that. But I strongly suspect that is NOT the outcome that either actor was vying for. This is why people were shocked with Holmes's decision and are now wondering why Fassbender is a "no show" for hyping his own co-production. As I've already said...it's his life, not mine. We shall see what will happen when December rolls around.