DMX - The GOAT That Never Was
https://www.youtube.com/watch?v=7LpdpZcar_Q
The year is 1998 and hip-hop is in a state of flux. Steeped in the midst of the flashiness of the “Jiggy era”, New Limit’s commercial golden years and reeling from the premature departures of Biggie and Tupac, the genre aches for a breakout artist to place their faith in.share
Surpassing the City of Angels Soundtrack and the R Kelly-protégé Sparkle to reach the top of the Billboard 200 on 6th June, that emergent star would arrive on It’s Dark And Hell Is Hot. Depicted in a devilish red glow, a wiry MC from Yonkers, New York would arrive fully formed on his debut project. From the opening strains of ‘Ruff Ryders’ Anthem’, hip-hop would never be the same as the combative lyricist known as DMX leaped to the vanguard of the industry. Quick to capitalise on the success of his classic opening statement with Flesh Of My Flesh, Blood Of My Blood that December, X was set on a collision course with the record books that resulted in the Unsigned Hype alumni becoming the first living hip-hop artist to net two number 1 albums within a 12 month period.