Lots of people were turned away...

So when I saw Hereditary on opening day, it was shown in a big theater, but Midsommar was shown in a small theater. Box Office Mojo said that Midsommar is about 200 thousand behind the preview for Hereditary. I think that part of the reason was that they were showing the preview in small packed theaters. I bought my tickets before and saw lots of people being turned away because the small theater was sold out. Now I am not saying that a super big theater was needed for this movie, but having it in such a small theater lowered the possible box office for the Tuesday preview.