Regal Theatres offering free digital download to club members who buy a ticket

After the horrible reviews, the Regal Theatre chain is emailing club members (the basic membership is free) an offer of a free download for buying a ticket to this film:

"Regal Crown Club members who see Hitman's Wife's Bodyguard 6/16 – 6/22 will receive 1 FREE digital download code for a Hitman's Bodyguard download. Download codes will be delivered via email within five business days of attended showing. Offer valid while supplies last. Crown Club members must be subscribed to receive Crown Club emails."