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$5m from Thursday previews, might open with $50m

Studio expected $40-50m, BO Mojo said $39m. Friday numbers in several hours.

FRIDAY AM UPDATE: Fox's Dark Phoenix took in $5 million from Thursday evening previews, which began last night at 7PM along with select Fan Events starting at 6pm in IMAX. The performance matches the $5 million in previews for War for the Planet of the Apes, which went on to debut with $56 million, but is well behind the $8.2 million in previews for X-Men: Apocalypse, which debuted with $65.7 million three years ago.


Guess not!

SATURDAY AM UPDATE: Disney's release of Fox's Dark Phoenix is also missing expectations, delivering an estimated $14 million on Friday, heading toward a three-day gross around $35 million. The film, which was the worst reviewed of the X-Men franchise, received a "B-" CinemaScore from opening day audiences


Still more than it deserves.