Top sale at Sundance at $10m, WW gross $2m

Buy Woke, Go Broke. You'd think nobody would make the same mistake.

https://www.hollywoodreporter.com/news/ads-pulled-hunt-wake-mass-shootings-1229829

From a business perspective, The Hunt presents a gamble for Universal in these divided times. The satire Assassination Nation, which also pitted the woke versus the unwoke in uber-violent fashion, represented the top sale at Sundance 2018 at $10 million. But the film fizzled upon its release later that year, earning just $2 million with no international rollout. Says one person involved with that film, "We thought people would get the joke."