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‘Little Mermaid’ Singing Loudly With $125M Memorial Day Weekend Opening


https://deadline.com/2023/05/box-office-the-little-mermaid-1235380526/

FRIDAY LATE AFTERNOON: As we told you, once a Disney princess film gets momentum, well, it’s wandering free at the box office. Such is the case for The Little Mermaid, which after $10.3M in previews is seeing $38M for Friday, which will result in a $105M 3-day, and a $125M 4-day opening at 4,320 theaters per sources.

After Little Mermaid, May tentpole holdovers Universal’s Fast X and Disney’s Guardians of the Galaxy, Vol. 3 give the holiday weekend a spine. However, the counterprogramming– Legendary/Screen Gems’ The Machine, Lionsgate’s Sebastian Maniscalco comedy About My Father and Open Road/Briarcliff’s Gerard Butler movie, Kandahar, are for nothing. We’ll make sense of these pics’ fates as they make their way through the weekend. See numbers below.

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Audience loves it, trolls don't watch it!

SATURDAY AM: Disney’s The Little Mermaid is staying on its great course, maintaining that $38M Friday (which includes previews) for what is shaping up to be an estimated $104M 3-day and a 4-day between $120M-$130M. At that upper part of the threshold, the pic is the third-best opening for a movie over Memorial Day weekend.

Audience exits are great, with an “A” CinemaScore (same grade as Disney’s live-action Cinderella, Beauty and the Beast, Aladdin and The Lion King).

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The chart as of Sunday AM–updating:

1) Little Mermaid (Dis) 4,320 theaters, Fri $38M, Sat $30M Sun 3-day $104M, 4-day $121M-$123M/Wk 1

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104 mils in 3 days. Hmm, I wouldn't be too optimistic about it. I expect a huge drop second and third weekend.

Did it just drop to 95mils over 3 days??

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More than I thought.

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