MovieChat Forums > Ozzy (2016) Discussion > Shameless pedigree's product placement

Shameless pedigree's product placement


The movie is Ok,and my 9-year-old boy enjoyed it quite a lot, but the shameless product placement by Pedigree put me off. I did not pay to watch an ad for pedigree food and denti-stix bars. I actually left the theater determined no to buy pedigree ever again.

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You need to get out more, you took your kid to see a movie and left offended by what was used to pay for the movie, product placement, you have serious issues if you cannot just smile because you child enjoyed something and move on with your life, you came online to leave a comment about it, seriously sad.

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Well, you should get a life and stop searching the message boards for someone to get in his face about comments left months ago... in any case, product placement is something used often but not in such crude way... AND here I was thinking cinema tickets, DVD and merchandising are what pay for movies... I don't remember beign let in the cinema for free...

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Unfortunately because of rampant piracy, cinema tickets, DVD & merchandising is not enough these days to pay for the movie costs. As a business, they would look to maximize their revenue through any which way possible and product placement is just one option. Countless companies do that, you just don't see it so much in a single movie/video because of the nature of the videos and products. You'll see characters using a particular brand of phone or tablet or cap or whatnot. You just don't react to it because you are busy enjoying the movie/video.

Anyways, it's a child movie, so leave your brain at home and enjoy the moments with your child. Focus on that.

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