I know they wanted to show how popular OJ's advertisements were but jeez, they spent like 5+ minutes just going on and on about his Hertz spots. I'm not one to call "product placement" every time a brand is mentioned but it seemed excessive here.
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Tumbleweeds for my real friends, real weed for my Tumblr friends.
I think it was relevant to the plot. They were showing OJ's rise to fame. A lot of people wouldn't know him from football. Then people knew him from the commercial. I also thought that he was the only black actor in those commercials was fascinating, them showing all the white people waving and smiling at him.
I doubt Hertz was thrilled to have people reminded of this association.
Boards are disappearing but I'm posting anyway.