MovieChat Forums > Mother! (2017) Discussion > Marketing is a total lie.

Marketing is a total lie.


but it's still one of the most ballsiest films I've ever seen.

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its gibberish

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Total gibberish.

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Really, how so? I haven't seen it yet but am curious!

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I don't know about this particular user, but when I saw the trailer I thought it would be a new perspective on contemporary horror. I didn't see who directed it, or else I would have known better. I thought there was going to be a paranormal element, and I did not know that it was going to be a metaphor about the planet, or an allegory about religion. The trailer really made it look like it could be something really "spooky" (haunted house, weird strangers, flippant husband).

I felt that Black Swan was better at being scary and being disturbing at different moments and at the same time. I felt that Mother! didn't have that nuance. I never once felt afraid in Mother!, not even at the jumpscares (which are awful in this movie).

The movie itself was good, though. It just wasn't what I was expecting when I saw the trailer.

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I now see what this post was about. Just came back from a screening and yes you're correct - it was more of a surrealist trip than contemporary horror. Unexpected for sure, I definitely enjoyed the first half.

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<< when I saw the trailer I thought it would be a new perspective on contemporary horror. >>

Yeah, me too. But I guess the studio realized it was too head-y for any wide success, and marketed it in the most commercial way possible.

I can't imagine how young Jennifer Lawrence fanatics are processing their disappointment...!
.

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All marketing for ballsy movies have to be deceptive or people who don't like art house movies wouldn't go see them.

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But then that just makes people hate it more and tell all their friends how bad it is.

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They at least got the money from people who don't read reviews about movies and only go on what they see in the trailer.

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I agree and was skeptical. I saw the trailer before It and my friend said: oh, I want to see this, too!
When I saw Aronofsky, I was sold. I've seen all his movies but didn't think he'd ever do horror (even though Requiem for a dream is the only movie I've ever watched and left the theater with a pit in my stomach, a truly horrifying experience).
In all, though, the marketing team has a job to do and that is putting asses in seats.

My review:

Was it good? Definitely.
Was it subtle and weird? Definitely not.
Was it blatant and predictable? Definitely.
Was it a good idea to market as horror? Definitely not.
Does Katniss look better with a big ass? Definitely.

7/10

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