In what world is this a 8.9?

I have not seen the movie, but it caught my eye on account of the high score with a reasonable amount of votes (500+). I did watch the trailer just in case this might not be a rigged score and the trailer promised from second 2 (as the dreamy voiceover started) that this was a crapfest that I won't be watching. So I guess there are companies out there that have like preemptive fake accounts in the thousands that get paid to vote. Nice business model. The locations look spectacular though.