I still can't find any info from any source on this film's budget. The first one had a 185 million budget. I will be very surprised if this was any cheaper to produce.
Anyone come across any info on this?
Thanks in advance!
Maleficent: Mistress of Evil had 185 million budget then another 75 on marketing
shareJust 75 million on marketing?
That's quite low.
For a Disney film it is a bit low but still falls in the norm for large budget films. Normally they spend between 40 and 60 percent of the budget total for marketing.
shareHmmm...i guess it shows their lack of confidence in the film.
shareDisney wanted to pass on a large amount of the marketing to third parties McDonalds and Pizza hut however the Pizza Hut deal fell through because they wanted Jolie in the commercial and McDonalds did not get the toys produced so decided to stay with Hello Kitty 45 and Pokeman in there kids meals. So Disney ran out of time to get another large third party deal lined up. It was really bad planning on Duncan Henderson and a few of the marketing team over at Disney
shareWow...thanks for the info!
share