Yeah, I can understand that complaint. Trailers are tricky things.
For a small independent film like ours the trailer is the main advertising mechanism (really, the ONLY advertising mechanism) to draw interest from a crowded marketplace.
With testing, we found that most people experience the overall feel of the trailer and respond with, "Wow, I wanna see that film" and don't give the details too much thought. (I've seen the film with many people who've watched the trailer first and were still brought into the tension of the film when they saw it in its entirety.)
Which is great. Just what we hoped for. But for sure there is a small percentage of viewers take in each detail of the trailer and feel we've given away too much. To those people I can only apologize and hope they still watch it.
With larger films that a have a significant advertising budget you can often just get away with hinting at the details without showing as much in the trailer. I wish we had that luxury.
Thanks for joining the online conversation.
Best wishes,
Jason Goode (director)
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