I think it was a combination of him being one of the greatest liars in human history...like a professional athlete of the greats of all times....except at lying. So...he was smart and could weave his way in and out of people and places lying lying lying, and most of the time was before the advent of the internet so they had no way to really piece anything together or a simple "google" search. Within 10 years of the internet being invented...he was caught.
Also, I think when people made a famous person or someone they think is famous they WANT to believe its true as its "exiting" to say you know someone famous and hang out with them etc. so they probably didn't want to check if he was lying, also if he found out he might be offended that they did not "believe" him etc. and end the friendship etc., which all of these people seemed to not want to happen. So a combination of a great liar, no internet for 3 decades, and people WANTING to believe this guy and not wanting it to end. Were they naive, some of them, yea, but there was also all of those other things just as much.
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