Was that 90% of the Apple "secret" was the marketing, not the product itself. The documentary itself was brilliant, but they couldnt solve this "magic" of the Apple products, which was the brilliant marketing campains, that was steve jobs talent, he was no genius or anything. The advertisements were the backbone of apple no magic or deeper thought structure like this documentary suggested about zen garden was involved.
shareHuh? I thought the documentary discussed marketing a great deal.
"If it doesn't make sense, it's not true." -- Judge Judy
actually it did discuss marketing, but then it was stated so many times, i dont know why everyone wants an iphone? whats so magic about it? the answer was so simple....its the marketing.
shareMarketing can only take a company so far. When you sell as many products as Apple does, your products have to deliver for customers to come back. Their focus on aesthetics and the total user experience fits within the brand, and delivers the kind of emotional connection most customers legitimately have with the products. Arguably, the marketing reflects that connection rather than creates it.
shareI think 90% of the secret was knowing/anticipating what people would want in the future and creating quality products for new markets. Jobs managed to do this time and time again with things such as graphical user-interfaces, computer mouse, 3d animated movies (Pixar), iPod, iPhone and iPad. Those weren't just small incremental changes that filled small niche gaps in the market - they where leaps in technology that turned out to fill huge gaps and become enormous markets. It takes a genious level of vision to be right so many times. Today everyone has a smartphone and it's taken for granted - but he anticipated it before everyone else. I say this as someone who hasn't owned an Apple product myself.
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