I will readily admit to being an old school, OG, veteran of Marvel comics. In Iron Man Agent Coulson used the full name for the acronym of SHIELD because the name in print canon had changed a few times to match the times and the Charter:
The acronym originally stood for Supreme Headquarters, International Espionage and Law-Enforcement Division. It was changed in 1991 to Strategic Hazard Intervention Espionage Logistics Directorate. Within the various films set in the Marvel Cinematic Universe, as well as multiple animated and live-action television series, the backronym stands for Strategic Homeland Intervention, Enforcement and Logistics Division.
The organization has heavily appeared in media adaptations as well as films and shows that take place in the Marvel Cinematic Universe.
The gist being that Coulson had to spell it out because of the evolving nature of the organization's mission would not have been descriptive as just SHIELD.
Agent Phil Coulson: Strategic Homeland Intervention, Enforcement and Logistics Division.
Tony Stark: Whew! God, you really need a new name for that.
Agent Phil Coulson: Yeah, I hear that a lot.
Again the point being it has always been called S.H.I.E.L.D. but it has stood for different things as it has evolved.
Marvel is welcome to use that to cover their, ahem, plot-hole/mistake?
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