MovieChat Forums > Captain Marvel (2019) Discussion > Audience 61% Men | 39% Women On Internat...

Audience 61% Men | 39% Women On International Women’s Day

posted 5 years ago by darkpast (8033)
4 replies | jump to latest

Interesting how the female lead and the holiday did not draw more females

Not surprising. Everybody needs to stop pretending a significant amount of women like superhero movies.

[–] IRONFIST2020 (165) 5 years ago

i allwayes thought that femals care more about real life then man who attracted to more fictional stuff. most woman dont care about captain marvel or feminism.

[–] albertmar (93) 5 years ago

By significant amount of women, do you mean all women together regardless of age? I think all millennials like super hero movies and event movies these days. I don't think "girl" should be considered one big demographic by itself. We should at least separate 25 to 30 year old women who like event movies, from their 50 and 60 year old mothers and 40 year old women that don't like Instagram lol. I mean, I know 70 year old grandpas that raved about A Star Is Born, but because of their age they like "gritty old school Hollywood movies about people who have hard lives" but I wouldn't put them in the same demographic as 30 year old guys who like fun movies.

Every female I know has countdowns for Marvel and DC movie like Catholics counting down for Lent. But I sometimes forget that's just a certain demographic of people who treat these movies like pilgrimages and over analyze release posters lol. But those women who aren't into Comic Con culture do like ANY big blockbuster with well known characters, however. These women do get excited for Spider-Man, Superman, Batman, Wonder Woman, the first Transformers movie but maybe not the 20th and 30th ones lol, Harry Potter (not exactly a super hero, but an example of a franchise people can get behind even if they haven't read the books just because it's iconic). Captain Marvel isn't an endearing character yet. Most super hero movies do use iconic characters. Captain Marvel, Antman, Guardians and Shazam are probably the rare ones that don't.

We should prob also separate fans of comic books from fans of superhero films who don't read the comics at all. Most comic book readers are men, and comic book nerds are dedicated and will see characters that aren't well known during opening day. A lot of women are fans of super hero movies in general, but not comics or unknown characters.

[–] albertmar (93) 5 years ago

I always find it so odd when people are like "But there's a girl in the movie, why don't you want to watch it?" Studios and marketers try to understand the way women think but they tend to get it wrong. If you look at a movie like Joy, people only saw it because Jennifer Lawrence was in it. Women didn't get excited thinking "I can't WAIT to see a movie about an entrepeneur lady who made a mop!" If Lawrence wasn't in it, the movie would have flopped. In that sense, both men and women do have at least some of the same decision making processes when choosing to see a movie bc they both care about star power. Very few women would ever actually choose to see a movie based on kinship of gender.

Then if you look at a movie like Monte Carlo with Selena Gomez, the TV commercials literally said "This Fourth of July Weekend....Treat Your Daughter!!" But that movie bombed hard opening weekend. The movie performing so poorly at the box office was honestly embarrassing because there were NO other children's movies released that same weekend. The marketers thought girls would automatically want to see it because it was a girl movie starring a girl. All of the tween girls went to go see Transformer's Dark of the Moon instead. Nobody cared about Selena Gomez back then!