Mary Poppins won't bankrupt Disney...but like most of their non-Marvel movies...it's certainly not making them any money.
P.S. I bet you that 60% take is long gone for any future Star Wars films lol.
I don't make bets. I'm not DceuFanticArmy nor you. The deal with exhibitors and distributors is a multi-year contract. You want to make a bet over a contract that you have no idea as to the terms and length of the contract? Really?
A bigger worry to Exhibitors might be that whatever contracts they had with Fox are no longer enforceable and now they might have to accept less. You betting on that also?
From Deadline. Google it.
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Disney is notorious for demanding tough rental terms and big auditorium holds over several weeks, reportedly 65% on Star Wars: The Last Jedi and Avengers: Infinity War. No doubt this will continue, but only for big event films. “They can’t charge that on everything,” says one exhibition insider.
Who gets hurt here? The smaller mom-and-pop independents who will have to weigh the cost of booking Disney titles against the revenue earned from concessions and a four-week lengthy play. Our exhibition sources do not predict a doomsday scenario where theaters start going out of business. Up until now, Disney has been respected by theater owners for holding the line on the theatrical window. We’ll see whether that changes once Disney+ is introduced.
In addition to stiff Disney contracts, the reality is that exhibition does what it wants: If a film isn’t performing, than the title’s showtimes are cut, or the movie is moved into a smaller auditorium. If the pic is over-indexing, then it receives all the multiplex spoils of several showtimes and big-seat auditoriums. It’s Darwinism.
A unified attempt by big circuit exhibition to block Disney’s tough terms would prove challenging, largely because collusion is illegal. Back in the 1990s exhibition tried to take a stand against Disney when they executed a bidding process for their films. UA and Cineplex Odeon stopped playing Disney films, but AMC and Loews caved to Disney’s terms, so the studio was able to carve a footprint. Also, we understand it’s not a hard-and-fast easy rule where Disney always gets the best terms, and other majors do not. Different chains have different terms with each major, with some studios getting better percentages than Disney.
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