Family friendly and very boring.
When they say it's family friendly they really mean girls will love it, moms will say "it's cute" and fathers and boys will have to suffer through it.
I'm guessing the creators love cooking because there really is no reason plot wise for magic through cooking to be the focus of the show. Just as easily and more logically could've been magic through casting spells.
Anyway, I have to suffer through this every night so I thought I'd give a guy's point of view. At least kid shows like iCarly and Victorious were funny. Blandest, humorless half hour on the air.