Took in $2 million for the weekend
That's terrible.
shareIts budget was $2,000,000.
It made that back already.
It is Saturday morning.......which means the weekend isn't even remotely close to being over.
*EDIT: Wikipedia has changed the budget to $6,000,000. They had it listed at $2 mil yesterday when I wrote this.
It's over. Friday's number is already out. Opening weekend is usually less than 3 times the Friday's number.
I doubt the studio expected this to make $5 million total in its run, especially when it is a wide release.
Took in $2 million for the weekend
Your subject heading confused me. I thought it had already taken in the 2 mil (b/c "took" is past tense), but you were just projecting. I think it's funny when people do that on here. It's like "Really? You couldn't wait until Monday to post the actual box office earnings?"
It will still make back its budget, and probably do okay on VOD. It will probably still make a profit, but the $725,000 it actually made yesterday is pretty pathetic. Also, I saw no advertising for this at all, so I'm wondering how it got into 2333 theaters in the first place. Why put it in so many theaters if you aren't going to promote it? share
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You realize that half the box office tickets sales stay with the theatre? So it did not make back its money. I saw a couple commercials so they spent at least $5-10 marketing this movie. Another WB loser.
VOD? this is a wait until cable movie.
I doubt they spent that much on marketing. Why would someone spend $10 mil on marketing for a $6,000,000 movie? Where did you see the commercials?
You realize that half the box office tickets sales stay with the theatre?
I don't realize that b/c that is not true. For first run movies, the theaters do not get 50% (at least the first few weeks). Below is from an article I googled (one of the first ones that came up from my "how much do theaters get").
1) Who Gets What From Your $10 Ticket?
Ok, so you walk up to the box office and drop down your $10 to buy your ticket. Who gets that money? A lot of people assume (as did I at one point) that the movie theater keeps 50% of it, and the rest goes off to the studios. That’s not really true.
Most of the money that a theatre takes in from ticket sales goes back to the movie studio. The studio leases a movie to your local theater for a set period of time. In the first couple of weeks the film shows in the theatre, the theatre itself only gets to keep about 20% – 25% of the green. That means, if you showed up to watch Bridget Jones’ Diary on opening night, then of the $12 you put out for a ticket, the movie theatre only got to keep between $2.40 and $3.00 of it.
And yes, I know how the business works. Part of my confusion was the OP saying it made $2,000,000 this weekend (when that was nothing more than a projection). He said this Saturday morning when the weekend wasn't even remotely close to being over. share
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I see you are really upset about this movie tanking because you are being so defensive. I saw commercials on TBS and other like networks. People always scream that when a movie tanks: "I didn't see any marketing!" Bullsh*t. Do you think they would put a movie in over 2,000 theatre and have no marketing or press junkets? Really? And marketing is very expensive, so $10 million for P&A is not crazy. WB and other box office prophets thought it would make at least that much OW. I don't know why. It should have had an indie platform release and call it a day.
Also, when a movie has such a poor opening day, there are pretty accurate algorithms and common sense that the movie is a flop. Movies don't just break out huge when they have poor Thursday and Friday nights. Words of the desperate to say otherwise. It simply does not happen. Maybe if had great reviews.
WB has had a terrible year so far. They may have paid $2 million for it, but that is just for the rights to distribute the film. That does not cover P&A costs.
I see you are really upset about this movie tanking because you are being so defensive.
I couldn't care less about this film and have no desire to see it. I just get annoyed when people say things bombed the first weekend when it's ONLY Saturday morning. The basement dwelling virgins can wait until Monday to post that it bombed its first weekend. It's not like they are busy going out on dates.
You seem upset that I corrected you about how movie ticket sales work. share
I couldn't care less about this film and have no desire to see it. I just get annoyed when people say things bombed the first weekend when it's ONLY Saturday morning. The basement dwelling virgins can wait until Monday to post that it bombed its first weekend. It's not like they are busy going out on dates.
You seem to have the need to degrade people because they aren't running around f_king girls. Why does that annoy you?
BUGS share
You seem to have the need to degrade people because they aren't running around f_king girls.
It doesn't annoy me that you are a virgin or live in a basement. The virgin part, whatever, save yourself or don't it's your decision. The basement thing should bother you though.
I'm sorry my post hit a nerve.
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It doesn't annoy me that you are a virgin or live in a basement. The virgin part, whatever, save yourself or don't it's your decision. The basement thing should bother you though.
Still lashing out like a simpleton, where is your anger really coming from?
BUGS share
I just get annoyed when people say things bombed the first weekend when it's ONLY Saturday morning.
This is very different from declaring the game is over after just the first quarter. Again, while it might have been only Saturday morning, but with Friday's number already known, it provided a clear indication on how the rest of the weekend would go. Thousands of films have followed a similar pattern.
You cared enough about this film to be on its message board. share
This is very different from declaring the game is over after just the first quarter.
Not really.
Again, while it might have been only Saturday morning...
There is no "might", it WAS literally Saturday morning.
but with Friday's number already known, it provided a clear indication on how the rest of the weekend would go.
Why can't you just want until Monday to post the weekend's numbers? That way you can post an ACTUAL number and not just some projection. You aren't important, so why are you posting projections in the first place? Will you die if you don't get to be first? You can't wait 48 hours and have accurate numbers to post?
You cared enough about this film to be on its message board.
I cared enough to click on the link and see what this film was about. I do not have any desire to watch it. Not my thing. But again, one of my pet peeves is when basement dwelling virgins declare things a flop after one day. I promise you could have waited until Monday and posted accurate numbers. You aren't that damn busy or important.
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When a film brings in $700k on Friday, do you think it is going to bring in $5 million on Saturday and $4 million on Sunday? Or even $3 million and $2.5 million?
Is there a rule that says people can't post projections or whether they think the trailer looks bad and the film is going to do poorly?
My number ended up being accurate enough. When people post box office numbers, they usually round them up anyway. When I made my projection, I should have written "Took in less than $2 million for the weekend". Booo hooo.
I can understand your annoyance if people were calling flops when they weren't. But in this case, it is. I certainly wouldn't go to the message board for Avengers or some other massive films and call them a flop because that would be inaccurate.
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I did some googling too because I thought your budget number is low. I think your $2 million is not the production budget but this:
Warner Bros. acquired the film rights for “We Are Your Friends” from Studiocanal for $2 million in November of 2014.
The production budget is more like this:
http://www.billboard.com/articles/news/6677736/zac-efron-film-we-are-your-friends-edm-scene-movie-preview
Joseph says he deliberately used up-and-coming acts, in keeping with the tone of Efron's character's journey and also due to financial constraints (the film's budget was in the mid-seven figures).
http://www.latimes.com/entertainment/movies/la-et-mn-max-joseph-we-are-your-friends-20150828-story.html
His budget wouldn't be big — less than $6 million — but Working Title gave Joseph the creative freedom to make less conventional filmmaking choices.
http://www.forbes.com/sites/markhughes/2015/08/27/review-we-are-your-friends-a-waste-of-time-about-wasted-of-time/
The film is low-budget enough and lacking in any major marketing expenses, so even though it’s not going to generate much attention at the box office, it probably doesn’t need to in order to break even. Anything north of $10 million is probably going to put it in the black compared to its budget, and a bit more should cover the marketing costs.
The production budget is usually 2 times as much as the marketing budget so this movie has a total cost of $9 million. I bet the commercials for this movie are on MTV or for shows geared towards young people.
While my $2 million weekend was a projection, it was just extremely unlikely that the opening weekend of a film like this one makes more than 3 times the Friday number. Family films are north of 3, horror films are closer to 2. share
A $1.8M opening weekend from 2300 screens is abysmal, but in perspective, not that bad. WB paying $2M for it is nothing and the production budget was so small. A loss, but hardly any pain felt by the studio over such a small investment.
shareI don't care enough about the film to dig any deeper, but this is where I got my budget number of $2,000,000, however, I now see they have changed it to $6,000,000.
https://en.wikipedia.org/wiki/We_Are_Your_Friends_%28film%29
That sounds reasonable, since, even if he's working for scale Zac Efron probably didn't come cheap.
shareI guess they spent quite a bit on P+A (marketing) since boxoffice.com has the total budget (production + marketing) at $20M.
shareBoth figures are correct. One is the production budget for making the film ($6m) and the other is what Warner paid to acquire the distribution rights ($2m). Then there's a third figure, the cost of marketing and distribution. I don't know how many TV commercials they bought, but the two leading stars and the director did a grand tour with premiere screenings in London, Atlanta, New York, Toronto, Chicago, Los Angeles, and San Francisco. That by itself would have cost a pretty penny, what with the air fares for the principles and their publicity and security entourage, the theater rentals, hotel rooms in major cities, etc. etc. Efron also made appearances on the Tonight Show and the Late Show.
This movie was marketed. Unfortunately, the audience just wasn't out there, so all these efforts were in vain.