So, as we've all probably read, this was the worst wide, major studio release EVER.
However, are we surprised? I only found out this movie existed yesterday (Sunday), when I saw an IG post, a few commercials during the VMAs, and an article already calling it the worst BO ever.
Did you see commercials/promo/etc for this movie? Because I didn't, and if so, where?
I saw a few trailers in the theater. And maybe 1 or 2 on tv
share$772 per theatre average on its opening weekend. Yeah that's pretty horrible.
shareI'm even shocked by just how awful it did.
shareTo be fair if you described the film to anyone it would be "Zac Efron plays a DJ or something". That's it really, not interesting to anyone. No one is going to go out of their way for that.
sharePerhaps they should have promoted it by handing out flyers at college campuses like they did for Thursdays at Social.
www.selmablairstyle.com For All Things Selma Blair
Or handing out flyers after major EDM festivals like Ultra and EDC. Also not releasing it when their target audience is going back to school.
shareI saw WAYF promo segments on Entertainment Tonight and Inside Edition.
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