Cute, but I can't see this lasting
I'm a fan of anything different on TV (aka, non police procedural/talent show/lame sitcom) but its been proven in the past that variety shows don't work in America anymore.
That trend died out in the 80s. Even regular sketch comedy shows can't really hang around long.
I like Maya Rudolph but I can't see this working. She'd have been better off trying a sitcom or something starring herself. It would stand a better chance.