Back to Back .3 Ratings


http://tvbythenumbers.zap2it.com/2016/03/29/tv-ratings-monday-march-28-2016/
http://tvbythenumbers.zap2it.com/2016/03/30/tv-ratings-tuesday-march-29-2016/

Honestly, I don't want to see Stephen go off the air, but, at the same time, it's incredibly gratifying to see audiences clearly rejecting this geriatric snoozefest.

All the raging fanboys here can keep defending his laundry list of poor choices from now until the cows come home. It makes no difference. The audience has spoken- and continues to speak. He's already in 4th place and, the way things are headed, in a month or two, he'll start dipping below Conan.

Wasn't the Superbowl time slot supposed to save him? :)

reply

wait "below Conan"? I didn't know Conan was doing so bad, he's the best of the remaining late night shows

reply

Totally right. It's painful to watch him decline like this. No humor..just him fulfilling his theater fixation.

reply

I do believe this past week was his weakest yet. Almost seemed deliberate too, because he went out of his way to not stick to the show's strengths - mainly the topical/political-based desk pieces displaying his snarky wit. He has suddenly started bantering with the super-awkward Batiste again. Nobody wants to see that (or that producer-woman). And most of the segments after the monologue have either been cartoonish/OTT or corny junk. I have a hard time believing even old people like that.

Couldn't care less about the interviews. I only DVR the first 30 minutes of the show and really, I should change that to 20 minutes, because that's how much actual 'show' we have been getting for a while now before the guests come in. Reeks of laziness.

reply

4th place? You realize there's only 2 other network shows that Colbert competes with, right? And by the way, season to date Colbert's in 2nd place in total viewers and the 18-49 demo (http://tvbythenumbers.zap2it.com/2016/04/01/late-night-ratings-march-21-25-2016-jimmy-kimmel-live-dips/). So yes, the audience has spoken, and since Colbert's show began more viewers have preferred watching him over Kimmel.

As for those poor demo ratings this past week, there are no excuses for it, but it could help if he had an A list celebrity as a guest once in a while like Fallon and Kimmel have. Tom Hiddleston and Adam Driver aren't exactly "first guest on 11:35 network talk show" celebrities.

And the Super Bowl show was meant to help him, but Colbert blew that opportunity by doing a mediocre show, for a Super Bowl show at least.

reply

3rd place is Seth Meyers. Different time slot, but still better ratings than Colbert- at least, better last week.

Stephen picked up another .3 on Thursday. That's three .3s in a single week.

And season to date means absolutely nothing, since it includes all that new show hype. The new show smell is long gone. Kimmel ebbs and flows a bit, but he's almost always in the .5 realm. If Colbert continues to get .3s and .4s, he's never going to beat Kimmel. Right now, the only real competition is Meyers. If Stephen has a good week, and Seth a bad one, he can inch ahead. But that's assuming Stephen has hit rock bottom and is beginning to plateau. With the quality of shows he's been doing, I think he has further to drop.

And regardless of how much Les Moonves has talked about giving Stephen all the autonomy he wants, there's not a chance in heck that he's going to sit back and watch Stephen continue to get .3s. Stephen's clocking numbers that are worse than Letterman pre-retirement announcement. A couple more weeks of this and expect to see changes- and not necessarily good changes either. Expect something like this:

Les: Stephen, buddy, you tried it your way, and it's not working out. We need to you to fall in line with a more Fallon like model. Can you do that?

reply

It's not fair to compare Seth Meyers' ratings to Colbert's or any 11:35 show because Meyers' ratings are mostly based on his lead-in, which fortunately for him is big.

I think Colbert and Kimmel will always be close. Colbert will be slightly better in total viewers, and Kimmel will be slightly better in the demo (although if you include DVR viewers Colbert sometimes even beats Kimmel in the demo).

I'm sure Les Moonves doesn't like the .3s, but I'm also sure that Moonves isn't that concerned with CBS' late night programming. They're already the #1 network, so their late night shows don't matter much. Besides, they're only paying Colbert $4.6 million a year right now, which is very low compared to what the other network's are paying their late night hosts.

reply

I'm sure Les Moonves doesn't like the .3s, but I'm also sure that Moonves isn't that concerned with CBS' late night programming. They're already the #1 network...


I tend to agree, considering all the years Dave ran behind Jay in the ratings.
This was almost certainly a major factor in why Conan wasn't given more time to build an audience: NBC couldn't afford to be patient because they haven't been anywhere near as successful in primetime the last several years like CBS with their hit sitcoms and crime drama franchises.

reply

I'm not disagreeing with you, but calling it a geriatric snooze fest is confusing. This seems like the last talk show that old people would watch? He's a weird, fruity liberal. (I'm a weird, fruity liberal) So not saying that as an insult. Just that, most people from the older generations are used to more mainstream masculine late show hosts. Johnny Carson, Bob Barker, blah blah.

reply

It's over. Larry Wilmore is on opposite Steve where I live. I'm watching Larry. May or may not switch over after Larry. Turned Steve off while he was talking to Ariana Huffington tonight. So to bed.

reply

So you're the one who watches Larry Wilmore?

reply

rekt

reply

Larry is better than this show.

reply

Larry is a joke and his show is a steaming turd. especially compared to the real Daily Show

reply

I don't know the latest ratings, but I do find it odd that they came back from vacation for just 9 shows and are apparently off again next week.

reply

off again next week? Wow.. I've not seen any late night show host who has taken so many breaks frequently. May be CBS is mentally preparing to the reality that they may take him off the show in the future.

reply

Honestly, I don't want to see Stephen go off the air, but, at the same time, it's incredibly gratifying to see audiences clearly rejecting this geriatric snoozefest.


Geriatric snoozefest. That's the perfect word to describe this show. What has become of Stephen Colbert :-(. He's lost the cool factor.

reply