Is this some kind of hoax?

I'm assuming the producers created some IMDb accounts to give the film its stunningly high rating, but still, I refuse to believe that any adult would launch a marketing campaign of such grotesque incompetence. The poster and trailer look like something a ten-year-old new to Powerpoint and the old version of Moviemaker would whip up in thirty seconds. Even the most low-budget films have more professionalism than this. Something tells me that this is a gag, that someone deliberately set out to make a bad product for the purpose of intriguing gullible people like myself.

The sky was falling in early October
There's a lot of bright sunshine right now in Foxborough