Made basically as a reaction to Food Inc.
http://www.rogerebert.com/reviews/farmland-2014
Quote:
The film’s overall affect, then, might leave the viewer scratching his head, at least until the appearance of a title that comes near the end of its credit scroll: "This film was made possible by the generous support of the U.S. Farmers & Ranchers Alliance."
If that name doesn’t ring a bell, feel free to do a little internet research. There, for example, in a 2011 article on CivilEats.com titled "Who Is Behind the U.S. Farmers & Ranchers Alliance and Why It Matters," writer Anna Lappe identifies the organization as "a new trade association made up of some of the biggest players in the food industry—including the National Cattlemen’s Beef Association, Dupont, and Monsanto."
When Lappe asked a PR rep for the Alliance "what motivated these groups to come together," without skipping a beat, he answered: "’Food, Inc.’ and movies like it."
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