Paid reviews
I watched the movie yesterday and I think it was as bad a Ra.One or maybe worse. I don't know how can such crap get so many positive reviews. And then I understood that saving money from pre-release movie promotions and then spending it to generate and artificial positive social media response will soon be a new trend. I think they did the same with Bahubali. An imdb rating of 8+ can be generated with 4k votes by spending a little money with dummy users to influence public opinion and rest is fanfare. It's a new way to cheat the audience and a brilliant marketing strategy for an absolute dud.
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