MovieChat Forums > The Hateful Eight (2015) Discussion > No movie with the word "Hate" or some va...

No movie with the word "Hate" or some variant is going to make bank at the box office


Sorry, it's just not. Not serious bank. It triggers a profoundly negative response in mainstream audiences. Not a reflection on the quality of the movie itself, which I enjoyed, but from a marketing standpoint, it was a misstep to call this movie that.

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Well the movie "Hate" was pretty popular not so long ago https://en.wikipedia.org/wiki/La_haine

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Cumulative Worldwide Gross: $280,859 I wouldn't call that popular, which is what the OP said. He didn't say critically well received.
It was made in 1995. I am not sure that qualifies for "not long ago".

https://www.imdb.com/title/tt0113247/?ref_=nv_sr_1?ref_=nv_sr_1

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Hmm these Numbers seem flawed, it was a pretty big hit in 1995 and won several Awards including best picture in France, equivalent of the Oscar for best motion picture. Here they say there was 2 millions people who went to see the movie, and only for France https://en.wikipedia.org/wiki/La_haine.

Anyway, it was just an example that came into my mind to show that I Don't Believe the word "hate" in a movie title would prevent to score at the box office. Just saw The Hate U Give yesterday :https://en.wikipedia.org/wiki/The_Hate_U_Give_(film) which seemed to have a decent box office.

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Obviously , you don't understand box office. The standard rule is a film must make twice it's budget to be profitable. That's because the distribution costs, marketing costs, etc. part of the budget.

Grossing over $34 million against its $23 million budget is still a loss.


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It was just a simple example that came through my mind after 5 seconds of thinking to show my point. The movie didn't do so bad. If we Simply stick to "La Haine" it clearly rocked the box office (2 millions entries for a 2 millions budget, only in France). Furthermore, "hate" wasn't just a part of the title, it was the whole title.

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Is this how bad counter PC culture has gotten? I get that SJWs have watered down alot but it’s not that bad. It’s the equivalent of getting a cut on your finger and amputating it.

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