No promotion ?


No advertising or marketing despite it being a great film.

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Only in four theatres (NYC & LA); opening in other countries Feb.24:
http://deadline.com/2017/02/kedi-tops-40k-exclusive-engagement-specialty-box-office-1201909703/
Fox Searchlight debuted A United Kingdom starring David Oyelowo and Rosamund Pike in four New York and Los Angeles theaters. The title grossed $70K, averaging $17.5K. Searchlight said Sunday that it saw what was likely a boost from word of mouth Friday to Saturday and that three of its four theaters had scored strong numbers.
“We’re pretty happy. It’s not a huge per screen average, but we were number one at the Landmark in L.A. and did very well at AMC Lincoln Square,” said Fox Searchlight distribution head Frank Rodriguez Sunday. “A United Kingdom is appealing to a sophisticated, mature, cinephile audience.” Rodriguez noted that the title started a bit slow at the Angelika on Friday, but then “fought it out” for the top spot at the theater on Saturday. He said that its natural audience will likely come out to see it as it continues its roll out and that the distributor is looking at the film’s long tail.
“An audience like this won’t run out to see it, they’ll wait,” he said. “That is why some of these averages aren’t quite as big. This sophisticated audience has already seen the nominees, so they’re now looking for something fresh. David [Oyelowo] does a tremendous job. We’re looking at a nice roll out. It’s not a sprint, it’s a long distance run.”

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