I don't think that it's so much about them liking those movies as an adult as much as it's about the nostalgic feeling that those movies had in people and the cult following that they still have today. For a lot of TV writers, directors and producers those were major blockbuster movies when they were young or that their parents introduced them to, so they have had a significant impact in the show business for them to look up to them.
I'm not a fan of either those movies, and I even dislike most of the Star Wars franchise, but I still find some of the references funny. For better or worst they are part of history.
As for HIMYM, it kind of milked Star Wars to the extreme when it came to Ted, Marshall, and Barney liking the movies. F-word, they even had Ted (almost) break up with Stella because she didn't like it and had Barney develop a theory around Star Wars when it came to Nora's, and a girl's, age. I bet that the creators would even had an episode recreating the Star Wars movies if they were on FOX instead of CBS. Something like Family Guy did.
Ghost Busters, on the other hand, was at most referenced in three episodes and was mostly a trivia/general knowledge thing.
As for A to Z, they showed the Ghost Buster movie has being a part of Andrew and Stu's friendship. They bonded over it and had a tradition revolving around the movie. That was it.
Cheers,
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