MovieChat Forums > A Lego Brickumentary (2015) Discussion > I love Lego... so why should I watch an ...

I love Lego... so why should I watch an hour-and-a-half ad for it?

posted 8 years ago by k3kx
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This "documentary" is little more than a long ad for Lego. Of course it's difficult to say bad things about Lego, and I don't think the filmmakers should have done that, but even the tone of this film is focused on advertising and marketing. Somehow, it is overly positive about a good thing. The company's influence on the film is very clear, right down to how they only refer to Lego as "Lego bricks," which is how the company recommends you talk about their toy.

Maybe Lego is just not interesting enough for an hour and a half documentary?

Lego is great. It's too bad you can't make a great documentary about it though, apparently.

[–] shayg 8 years ago

Around the five minute mark, it talks about the origin with the molding machine. They carefully avoided the part about the seller of the machine giving them a molded brick as an example and how LEGO carried that idea, instead emphasizing how LEGO made it into a system. What LEGO did with this idea is great and I greatly value that everything works as a system. There's nothing wrong with them being honest about its origin, and I'm disappointed that they apparently intentionally glossed over this.