Trailer looked good...reviews sound good...one thing sounds bad

I disagree. If you said this 5 years ago, I may be inclined to agree but with the advancements made in the digital age. Putting this on iTunes the same day as theaters doesn't reflect on quality, it is just a way to get more people to see the film rather than having to go to New York or LA, to see a limited release on the big screen. While the big screen is the best place to see this, not everyone will have the luxury of being able to go out and see it in the theater. For example, the film Blue Ruin was released on iTunes same day as theaters and that was an AMAZING film that was far from direct to DVD quality. Another film that did this was Joe with Nicholas Cage. While Cage is synonomous with direct to dvd films, Joe was on the same level as Mud for me. Very well done and far from direct to DVD.

I feel as though Hellion has a good chance with the digital market, it stars Aaron Paul coming hot off of Breaking Bad and Need for Speed. It features a good plot and the trailer makes it look rather mesmerizing in a sense.

So, to bring this long ramble to a close, I don't feel in today's age that a film being released on iTunes same day as theater is a bad thing. Its just another broader way to get the film out there.

I won't say "don't worry" because I don't know how IFC sees this movie, but IFC - lately? - has done this theater & home tactic with past releases. I would be worried if it was never picked by a distributor and went straight to DVD, but clearly that's not the case. The releasing of the in home service at the same time it hit theaters seems to be more of a tactic in order to get as much sales as possible.

2014: Whiplash, Cold in July, that Terrence Malick project set in Austin

Tons of great movies are released this way nowadays. WTF

It's an independent film made on a budget of $9,000. It's not surprising at all it was released this way and doesn't say anything about the films overall quality.

I count six shots.
I count two guns!

Well then you're going to hate the future. Movies going into theaters long before they're available for people to watch at home is a profoundly antiquated tradition. Originally, people simply couldn't watch movies at home, they had to go to a theater. Then when the technology became available where people could watch films at home, the theaters cheated and got an extension on life by getting the film companies to agree to an embargo against distributing the movie otherwise while it was still in theaters. That worked out because most people really didn't have an ability to watch a movie at home in a really decent way (small screens, no surround sound, etc). With the creation of the Internet, though, and everyone at home having big screens and surround sound systems, theaters are going to have to come to terms with the idea that when a film becomes available to them, it's going to be available to everyone. Distributing a film used to be hugely difficult, like to the point that it required mindblowing near-heroic actions just to make it so that people could see it. Now, however, any 12 year old with an Internet connection can distribute a film to the whole world in his spare time for free. It's only a matter of time before every movie is available globally an hour after its final edit is approved.