Hope this has the intended impact
If making this film prevents even one tragedy from happening then it will have been worth it. Unfortunately, given the amount of material that has been produced to prevent drinking and driving and the unending tradition of fatalities and injuries in alcohol-related accidents, this film will probably have limited long term effect.
People are just too dead set on doing what they want, and ready to ignore the possible consequences in order to do it. Most likely phone manufacturers will have to either voluntarily or by regulation build their phones so that they will not display or allow texts to be sent while a car is in motion. People just don't seem to be able to take responsible action without being forced.
You're forgetting one thing- I just started using laser cats again!