Last window timing is off


The ONLY thing I don't like about the movie is that timing of the last window. They worked on the Christmas Eve windows and those were revealed on Christmas Eve morning. The they were fired. Even though they both were fired, they were hanging out in the design room and then decided to make one last great window that captures the Christmas Spirit, not the zeitgeist. They are arrested after they leave the department store after working all night, I think. That morning would be Christmas morning. If it is already Christmas morning, wouldn't they have missed the chance to sell things FOR Christmas? Why would there be anyone in shopping on Christmas Day? Would they even be open on Christmas? Does anybody know why that would make sense? I know it's just a cute Romantic Comedy, and I should really just relax, but since this forum is here, I thought I'd ask.

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I didn't understand why Fitch was there having a repeat of the unveiling ceremony when he had already done that for the final time on Christmas Eve morning. He clearly hadn't seen the displays yet and, as you point out, who is gonna be there to see it on Christmas morning? Nobody is out shopping. It was kinda dumb, but easy to forgive since it was actually a decent movie for what it was.

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I just couldn't understand why even the "improved" windows were so lame. Not really much of an improvement at all.

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Anyhow, I watched this movie about a year ago, and I watched it this year again because Global will stream the movie from their website for a while.

If I remember how the order of events happen in the movie, even with the failed Dec 24th windows and both of them being fired and ruining 95 years of McGuire's tradition and quality, they want to fix where they screwed up. So they stay overnight in the store working on Dec 24th to make a display that will show on Dec 25th. Fine, the window is not for the intention of the store saying 'Buy these items within this store' or intentionally buy a feeling of emotion or quality to go in the store. And now that I think about it, they might have taken a chance that their work wouldn't get seen. (I'm not re-streaming the movie and having to deal with lots of commercials to check... It probably wasn't mentioned.) Did they leave the windows open to be seen from the street as they show in the movie when they are working on previous windows, or was it covered like when Fitch reveals it when they were leaving?

A part of me wonders if Mac asked Fitch to re-show the windows since they are done, but it's not on-screen. What does Fitch have to lose by showing the windows? But it would be unlikely to have people walking around New York on Christmas for shopping, since wouldn't 99% of the stores be closed since it's a significant holiday, and there's unlikely to be retail gain for any stores to be open (unless the last-LAST-minute shoppers are that worth it). But maybe people also look in the store windows like they look around on houses with Christmas lights and decorations on them, even on Christmas. I've read and seen coverage that say there are windows in New York that plans the windows a year in advance and even make are the little prop bits for display throughout the year, and they get publicity and interest in their store.

Regarding the end, maybe it's a good chance the movie wanted to set it up so that Sloan and Jake are willing to pose like a couple and are willing to be so open with affection with an attentive audience. It's a nice finish which brings on the warm and fuzzy feelings, even if it's a stretch or flawed.

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