Anyhow, I watched this movie about a year ago, and I watched it this year again because Global will stream the movie from their website for a while.
If I remember how the order of events happen in the movie, even with the failed Dec 24th windows and both of them being fired and ruining 95 years of McGuire's tradition and quality, they want to fix where they screwed up. So they stay overnight in the store working on Dec 24th to make a display that will show on Dec 25th. Fine, the window is not for the intention of the store saying 'Buy these items within this store' or intentionally buy a feeling of emotion or quality to go in the store. And now that I think about it, they might have taken a chance that their work wouldn't get seen. (I'm not re-streaming the movie and having to deal with lots of commercials to check... It probably wasn't mentioned.) Did they leave the windows open to be seen from the street as they show in the movie when they are working on previous windows, or was it covered like when Fitch reveals it when they were leaving?
A part of me wonders if Mac asked Fitch to re-show the windows since they are done, but it's not on-screen. What does Fitch have to lose by showing the windows? But it would be unlikely to have people walking around New York on Christmas for shopping, since wouldn't 99% of the stores be closed since it's a significant holiday, and there's unlikely to be retail gain for any stores to be open (unless the last-LAST-minute shoppers are that worth it). But maybe people also look in the store windows like they look around on houses with Christmas lights and decorations on them, even on Christmas. I've read and seen coverage that say there are windows in New York that plans the windows a year in advance and even make are the little prop bits for display throughout the year, and they get publicity and interest in their store.
Regarding the end, maybe it's a good chance the movie wanted to set it up so that Sloan and Jake are willing to pose like a couple and are willing to be so open with affection with an attentive audience. It's a nice finish which brings on the warm and fuzzy feelings, even if it's a stretch or flawed.
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