Lou as a corporation

Lotta talk of lou being a sociopath but I think there is more clues to the director pointing us to a criticism of capitalism and to "corporate personhood"

Lou is acting like a corporation and not as a human. And he finds huge success doing so in a California which sees no value in anything but that which creates profit (audience, ad revenue)

The way he speaks is constant business speak, insincere platitudes which are supposed to motivate and cajole his intern into doing what he (the business)wants.

his negotiation for money (and the directors choice to show us several price negotiations) is perfectly cold (a business constantly negotiates price, weighing up value to the customer to the highest price he is able) and even when he negotiates sex (the only evidence he is at least human with human urges) it is a negotiation with tangible costs and benefits not a normal romantic encounter with emotion and desire and hope.

A business is sociopathic, it's main characteristic being shareholder primacy with everything else (morals, empathy, friends, progress, lives) worthless.
Everything is worthless unless is can be translated into value including employees lives, and Bill Paxton. Even if the cost is making California scared of everyone and everything.

And I think a few Americans can't see it coz they really have drunk the cool aid. There is more to life than money?