Yikes! Crashing over 50% this weekend.
.so much for the hoped-for word of mouth.
Depressing
Yeah if it drops 50% that's a pretty disappointing drop for a low opening kids movie. Maybe it's like the BFG, the critics like it more than the average movie-goer.
shareRight...after opening below expectations the hope was that WOM would have helped it rebound with a strong hold.
Barely above 10 million in it's second weekend is horrible.
You guys know that the world doesn't just mean USA. Its released next month in most countries other than the states.
sharePredictions are $10-11 million for this weekend... so that's less than 50%...
share