Got his friends to give him positive reviews.
So Schnepp just got a bunch of his friends to give it good reviews. Harloff and Ellis are his personal friends, don't they know what journalistic integrity is? You're supposed to recuse yourself when you personally know the filmmaker. This is common knowledge.
But this is the sad state of film "journalism." Dishonest bloggers and "critics" with their pack mentality trying to create consensus instead of doing an honest critical analysis.