WTF! Dedh Ishqiya a FLOP at the box office?

I am really shocked to find out that the first big release of 2014 and also the comeback of the iconic Madhuri Dixit, Dedh Ishqiya has eventually turned out to be a flop at the box office. With such a good story, better performances from the lead actors and good direction, Dedh Ishqiya had a fail-proof plot. Still, it tanked at the Indian box office and overseas (courtesy wikipedia). Indian audience have such a bad taste in films! *beep* them!!!