What will Iger do with Star Wars after this flop?


Put a sarcophagus around it like in Chernobyl and lock the wreckage in for decades to come?

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Too late! The damage is already done.

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You trust Disney not to continue to milk that for another 50 years?

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What's there to "milk" when the films are now losing money?

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Star wars has generated 4.6 billion in ticket sales with 4 movies , hardly losing money for them isnt it ?

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Just a quick Google search shows that Disney paid a little over 4 billion dollars for Lucasfilm (of course those figures might differ wildely from site to site). Addon what it cost's to make the Star Wars films, marketing and everything else that comes with making a movie. The toys don't sell, Galaxies Edge is a complete disaster. I would be very suprised if Disney has made a profit on Star Wars and i'm pretty sure there was an article a while back that shows they have actually lost a considerable amount on the IP.

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I dont think they expected to make back what they invested back in 2013 in just 6 years , with TROS and the mandalorian on the horizon it will be close however.

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@furiousstyles

As I've pointed out to you countless times...exhibitors get HALF of the ticket sales. Plus you need to subtract the production cost of the films. ALL OF THEM had at least a 200 million production budget and Solo even had a 300 million budget and then each film had at least 100 million marketing cost.

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Im well aware of that , but to say its a franchise losing money is just in accurate, for one disney didnt pay 4 billion in cash and upfront for Lucas films, they have sold a ton of merchandise since the purchase , yes toy sales have dropped but the brand sells all sorts.

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The last film lost 100 million dollars...and they aren't even close to making back their investment.

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Yes it did lose money , but to they arent close to making it back is inaccurate, unless you care to peove me wrong ?

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Well it's a fact that the net profits they've made from the movies alone does not bring them anywhere NEAR. 4.3 billion dollars.

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https://www.cinemablend.com/news/2460444/disney-has-already-made-its-money-back-after-buying-lucasfilm

Boom

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Oh...right…"boom".

You just posted the same story that is just re-posted on another site.

Impressive.

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Booom

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Can you point to any passage in that article that comes anywhere CLOSE to proving they have made their 4.3 Billion back by any REASONABLE estimation? It sure as hell can't be what they have netted from the movies

I'll patiently wait...*tick tock*

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You do realise that they made 2 billion in merchandising alone with the force awakens ? In 2016 they made 1 billion ? Can you prove otherwise ? Tick tock im waiting

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The article is crap. They just added the box office income.

That doesn't take into account that Disney only gets a percentage of box office. That doesn't take into account the budget of the movie (cost). That doesn't take into account the budget of the marketing (cost). That doesn't take into account financial expenses.

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No it talks about merchandising, and you have to consider the licensing fees that disney gets, its not all about movies , just accept the fact thst disney has pretty much made back on its investment.

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Star Wars toys sell very well
Star Wars clothing sells great
Star Wars licensed products are increasing and selling well
Galaxies edge is making a ton of money and very busy every day
3 of the 4 movies made a profit so far
TV shows/cartoons are making money with pretty good ratings
Disney has paid for its purchase of Lucas soul already and they will continue to make money on this IP for years to come anyone that thinks Star Wars is not a profitable IP is in denial because there personal feelings or just trolling.

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Are you sure about all of that, deleted?

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"Galaxies edge is making a ton of money and very busy every day"

@deleted

This is, perhaps, your juiciest statement. Disney spent over 1 billion for each Galaxy's Edge land in both Disneyland and Walt Disney World. Must have given those parks a big boost, right?

WRONG.

Attendance at BOTH parks has DIPPED in the months following their respective openings.

DIPPED!

Over two billion spent for LESS attendance.

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My understanding, based on various articles, photos of store shelves, and even looking at my own local stores is that Star Wars toys based on the Disney trilogy are not selling at all, so much so that retailers have heavily discounted them. OT and even PT toys/merch are selling well, though.

So it's not that nobody wants SW merch, they just don't want DisneyWars merch.

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Thank you, sokar!

I've been breaking it down for years and I still come up with Disney being WAY short on this investment.

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Haha reports say its all ready recouped its investment

https://www.cnbc.com/2018/10/30/six-years-after-buying-lucasfilm-disney-has-recouped-its-investment.html

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Yes...you've pulled out that old report before. It's beyond vague and unsubstantiated and does not illustrate IN Any WAY how Disney has POSSIBLY recouped their investment.

I guess because a so-called professional journalist SAYS it's the case...it must be so? Even when they don't come close or even ATTEMPT to substantiate their claim?

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It's the same article that gets used all the time, i've read it, it is about as vague as it gets. Just readily believe what some random journo says. Box office tickets alone wouldn't have recouped there money as they would'nt have got all those totals.

Those totals never take into account how much Disney make from that, how much they spent on marketing and as mentioned previously everything else that goes into making and advertising a movie.

Galaxies Edge has been prooven and even shown it is a very costly mistake, dwindling attendences. No one cares for Reylo and characters that are boring as sin, they want a Star Wars land that is about the original trilogy.

If the toys are sellng so well then how come Disney Stores don't even stock them, how come every toy store, there Star Wars range is tiny and all on sale with some as much as 70/80% off.

Disneys aquisition of Lucasfilm has been a very expensive disaster, lurching from one mistake to the next.

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Ok , prove the article wrong then ? Do i take an article from a respected source that states movies, licensing, merchandising etc has recouped the 4 billion it bought lucas film for, and not all cash may i add , or a known disney hating troll that gets pretty much everything that comes out of its mouth wrong , hmmmmm

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Ahh of course reply with "proove it" knowing full well no one has access to Disney accounts, your are a typical SJW. Just say things that require no proof and cannot be argued.

Regardless of how the 4 billion was structured, it was still 4 billion. Solo lost money, they all had huge budgets and marketing costs equaling the movies budget, Galaxies edge is losing money and cost over 2 billion. Again you can live in your bubble all you want but the toys do not sell, are not selling and where they are on sale are at massively reduced prices. My local pound shop can't even shift them.

Listen i don't care if you wanna shill Disney, your choice but there is no way they have made a profit on the license. The movies have grossed about 3 billion, once you minus the theater cuts, advertising and cost of making said films, that drops to probably less than half, then add in the construction of Galaxie edge which is another 2 billion, yeh they are making tons of money.

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Im not shilling disney , just being more factual than you, i mean saying the purchase is a disaster is just plain stupid considering you have nothing absolutely nothing to back this up with , if im shilling then your trolling , on this one though your wrong , i get you dislike disney and want them to fail, alas thats not the case , doing very well with a property they have only owned for 6 years .

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I see star wars toys everywhere, unless you've from the north pole i could understand.

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That's the point - you see them because nobody is buying them. Even back when the PT first came out, you had to shop around to find toys because many places were out of stock for long periods. By contrast, the ST merch can't be given away.

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Disaster?????? Only in you're small mind my young padawan.

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@sokar

EXCELLENT POST...my only qualm is that their acquisition of Lucasfilm has been "a very expensive disaster". I wouldn't go THAT FAR as it started out with guns blazing but it HAS collapsed starting with The Last Jedi and has never recovered. They were well on their way to recouping that expense until then. I would rather call it an incredible "lost opportunity" with a silver platter that they knocked out of the butler's hands midway through.

Everything they have done, starting with The Last Jedi HAS been an "expensive disaster" with the cherry on top being the Galaxy's Edge 2 billion+ expense at their domestic parks. Incredibly, they are spending ANOTHER BILLION + adding this thing to Disneyland Paris.

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Hmmmm why do i get the feeling that queen and sokar are the same? Both disney hating , check, both come out with false facts that cant be backed up in anyway, check , say any BS to back up there agenda , check , intreasting

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Because you can't think for yourself and you just don't like people disagreeing with your love in for Disney Star Wars so you just use Strawman arguments to get your weak point across.

Quote me where i said i hate Disney, go on one quote. That is a false fact and it comes from you.

False facts, you mean like yourself, did the deal cost over 4 billion = yes, have they spent over 2 billion on Galaxies Edge = yes, have they laid off staff and reduced hours of staff due to low attendence numbers = yes, have the movies taken in less than they paid for the IP = yes, how are those false facts, please explain.

Disney has taken the most powerful name in movie history where George Lucas was basically printing money to what we have now. Something that is a shadow o its former glory.

The toys i'l give you, i guess depending on where you live they may be selling but i have seen enough to know they aren't. There are 3 Disney stores within 20 miles where i live and the only Star Wars toys are the remote controlled droids, no action figures or playsets of any kind. Smyths, which is basically another Toys R Us have Star Wars which are all on 70% reduced. Many videos by a well known youtuber going to many toy stores showing over and over and over again the toys not selling. So on that regard believe what you wanna believe, that is your choice.

In regards to toys just check the last San Diego/New York/London Comic Con (i went to 2), 95% of Star Wars toys were original trilogy with a sprinkling or prequel characters (Obi Wan, Anakin, you get the point) and a few and i mean a few Disney Trilogy, ill give you a hint on which ones didn't even take pre orders, starts with a D and ends in isney, go on guess.

The original trilogy Hasbro and Hot Toys basically walked off the shelves, the major characters were sold out in hours, Disney trilogy was still taking pre orders at the end of the comic con, tells you everything you need to know.

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Did you know that year 2015/2016 they made 3 billion in merchandising?

As for galaxy edge its only just opened with more attractions being built and added, did you expect them to recoup there costs straight away ?

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Did you think attendance would DIP
3% after spending over 2 billion on both lands?

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You got it. To the Disney Vault! Maybe the next generation will appreciate it more.

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[deleted]

Iger will only make SW tv shows for Disney plus since streaming viewership can't be counted.

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"since streaming viewership can't be counted."
Is that so? (serious question)

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Yep, the Nielson company only has a method to count viewers for tv shows broadcast on network and cable, not streaming services. Every bad Disney plus show will be safe from low watch numbers.

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To my knowledge companies like Nielson don't have access. But internally streaming services can see exactly how many people watched their stuff.

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Right and Disney would never release those numbers publicly if it makes a show look bad. We'll never know if a Disney plus show is "flopping."

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Disney wants to spend money on shows that will add subscribers so if the Star Wars shows flop don't count on them to continue for long. They don't need Neilson to see what's happening to their bottom line.

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This movie won't flop. It'll make millions like the previous "Star Wars" movies have in the past.

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I don't give a shit. Nothing lasts forever. Stars Wars is more mainstream than ever before. They will continue to make stuff till there's little cash to be made. That's good business. Eventually in maybe 50 years or so they might reboot or continue. Which I won't care about because I will be close to 100 or dead.

You guys are making too much out of this shit ...😂😂

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bring Star Wars into the MCU

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