MovieChat Forums > Star Wars: The Rise Of Skywalker (2019) Discussion > JJ Abrams and the beautiful dying fan ma...

JJ Abrams and the beautiful dying fan marketing tradition :-)


It seems that JJ Abrams has adopted a wonderful tradition: once the movie is finished, look for some fan dying so you can show him the movie and get free headlines in the press with lots of tears!

He did that in Star Trek Into Darkness, 2009:
Fan Granted Dying Wish for Star Trek into Darkness Sneak Peek
http://entertainment.time.com/2013/01/07/fan-granted-dying-wish-for-star-trek-into-darkness-sneak-peek/

He repeated with Force Awakens, 2015:
Disney Lets Dying Fan Watch Star Wars: The Force Awakens Before Release
https://time.com/4102195/star-wars-the-force-awakens-forcefordaniel-daniel-fleetwood/

Ryan Johnson copied the marketing strategy in The Last Jedi:
Veteran Whose Dying Wish Was to See Star Wars: The Last Jedi Has Died
https://people.com/movies/veteran-whose-dying-wish-was-to-see-star-wars-the-last-jedi-has-died/

Marvel saw the marketing value and used it in Avengers Endgame too:
Marvel 'to grant' dying fan's final wish letting him see Avengers Endgame early
https://www.mirror.co.uk/news/world-news/marvel-grant-dying-fans-final-13885958

And then JJ Abrams is using it again:
Star Wars The Rise of Skywalker: Dying fan gets early screening
https://www.bbc.co.uk/news/uk-england-hampshire-50604298

It's nice to see how marketing improves. I wonder, though... what they do if they don't find some dying fan, do they kill one? Locate some fan, hire some hit man, and tell him 'be sure he won't have much time left, but enough to watch the screening so we can take pictures and send them to the press! :-)

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I noticed this too! They were clearly trying to start a viral thing here, with the slow leaking and teasing of info with the guest spots on the talk show circuit, and nobody gave a crap!

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That's just cruel.

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You only started this thread because I already posted the last link, Kuku.

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But of course when it doesn't provide them some benefit - and even if it does them no harm whatsoever - Di$ney doesn't really give a rat's ass about the dying wishes of fans:

https://nypost.com/2019/07/06/disney-denies-dads-request-to-put-spider-man-on-4-year-old-sons-grave/

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While Disney owns the comic character, Sony is the one that has the license for Spiderman movies. Obviously, Disney doesn't want positive marketing boosting a movie they don't own.

The kid should have asked about having Brie Larsson's Captain Marvel instead. Kids nowadays are so insensitive about the marketing needs of big companies!

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It's not like Disney's board members all sat around making the decision to deny the dad's request. Denial is obviously the standard response for the employees working there. Most employees are working class who aren't going to take the time to push the request up the chain just to satisfy the emotional wishes of a guy in England.

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Why not? People in the UK should take greater priority over idiots in Hicksville, USA.

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Does it matter?? This has been happening way before JJ. Shatner did it for a kid with Star Trek 5.

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Did he did it with Star Trek 4, and Star Trek 3, and Star Trek 2, and the first one?

Doing it once or twice, that's a beautiful gesture. Doing it systematically, as a planned element of marketing, the month before every major release, that's beautiful marketing.

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nope, wrong , its a nice gesture, stop being a complete dick and accept it

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Exactly.

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The hospice reached out to bob iger and he responded with this wonderful gesture, stop trying to make out as if its anything other than that

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I always laugh when these stories come around. Oh, so nice! Not. Ron Perlman dressing up as Hellboy for a movie they're not even making is a nice gesture. Exploiting a dying kid and obtaining some crucial market research for your film (a dying kid is gonna tell you what's up with your damn movie) is utterly soulless.

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Well, if you do it once or twice perhaps it's just some spontaneous decision. Let's give the benefit of the doubt.

When it's something repeated, the same pattern, again and again, that's marketing.

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No its not , its a nice gesture, disney dont seek dying kids , the request comes from them

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It seems that you're a bigger cunt than you previously let on.

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