Labatt's movie


"The Movie Out Here rewrites rules of product placement," By Katherine Monk, Canada.com
http://www.canada.com/entertainment/Movie+Here+rewrites+rules+product+ placement/7622125/story.html

Interesting.

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It's not exactly product "placement"... it is more like Labatt's is the producer of the movie, and Kokanee beer is a co-star. Coke could do something similar with the polar bears, but I don't see it working with most products. It works here somewhat because of the ad campaign Kokanee has had going for a while, its commercials had characters and a storyline of sorts.

It will be interesting to see what effect its success or failure has on movies in the future.

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Its just a 90 minute infomercial for beer. Much like Disney movies are 90 minute infomercials for toys. Not exactly revolutionary thinking - except in the beer industry I guess.

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I dunno. Anyone remember The Wizard? A 90 minute Nintendo commercial.

Don't make me destroy you.

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Whats wrong with beer? This movie is amazing. So funny. I love beer and I love this movie. Maybe you can only like this movie if you like beer?

Like you can only like all those stupid sports movies if you like sports?

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Your comment is amazing. I'm going to watch this movie solely based on it. It just makes sense.

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Nothing wrong with it. Just if it's a commercial then don't make me pay for it.

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