If it's simply entertainment, as with most movies, who would be entertained?
It seems safe to assume it's a "message movie" -- but, if so, what's the message and at whom is it aimed? Atheists? Hell, we're just gonna laugh at it.
I just don't get it. Why make a movie like this incredible mess?
It's aimed at atheist. The point is to scare us into converting to Christianity. They think we'll be terrified by the events of the story and the idea that they are "really going to happen" someday and will convert so we will get raptured.
But I'm too busy pointing out how silly it all sounds
The original version, and the books, were clearly meant as propaganda. I guess they were intended to convert people, but I doubt they ever did. Mostly, they just made Christians feel smug about themselves. Still, they were logically self-consistent (once you buy the totally illogical premise, of course). I even found the Kirk Cameron version mildly entertaining in low budget, totally schlocky way.
One the other hand, I have no idea what this movie is trying to achieve. They've watered down the religious part so much that it can't really be called propaganda, and what's left can't really be called....entertaining.
Of course, they all rip off "A Thief in the Night", a 1972 movie about the Rapture. It probably actually did scare a few people into becoming religious. For the rest of us, it's a lot more entertaining(ly bad) to watch than any of this crap. I think you can find it on Vimeo,
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According to the authors it's about bringing Christians together with something they believe could happen. Or something like that.
This adaptation was an attempt to attract a wider audience outside Christianity. And by doing so they basically turned it into a lackluster disaster movie, substituting something like an earthquake or tornado for the Rapture. This I think is what hurt the movie.
What they should have done is not take itself too seriously. It needed to embrace the absurdity of its subject matter. Why focus on boring humans reacting to the Rapture? Where are the demons? Where's Jesus battling Satan on a post-apocalyptic Earth?
http://www.freewebs.com/demonictoys/
To get you back into the chruch.