Why direct criticism towards a necessary response that is designed to counter a social evil, that being male chauvinism?
We should be addressing the dynamic regarding "why is there a 'female empowerment' movement?" People complain about the "excesses" of the women's liberation movements-while remaining silent towards gender inequality.
It's like Caucasian-Americans that criticize BET's existence without analyzing why the station was created, in the beginning? Without the station many African-Americans involved in television, film, and music-i.e. directors, producers, actors, etc lacked any viable creative outlet, not to mention employment. With the creation of a station that is focused towards the nuanced African-American communities, just as mainstream media targets White-American culture, this provides a source of inspiration and independence for a marginalized community.