Flopped
Came in 4 place
shareIt had a 30 million budget and brought in 19million on opening weekend, s o I think it will double it's budget and finish in 60-65million range. Pretty good for a small action film and is reminding me of "The Acvountant" unexpected performance from last year.
share$30M is just the production budget. That does not count the marketing budget which is typically another $25 to $30M depending on the film. So it has not made money yet. But it does not seem to matter, since Charlize has basically zero hits in the last 20 years but Hollywood is still intent on making her a star.
shareIt's up to $73 million now worldwide and still going. It's a profitable film.
Especially after the studios take in all the money from VOD, DVD, Blu-Ray, TV rights, etc they should be pleased with its performance.
No its not yet profitable. Again you are focusing solely on the $30M production budget and ignoring the marketing budget which could be another $25-30M. You have to basically double both the production and marketing budgets. It may in time be profitable after factoring in all the additional and potential sources of ancillary income that you are referring to. And that assumes of course that the production budget is really $30M. Sometimes they fudge that as well.
shareThe rule in Hollywood has ALWAYS been that studios want to make back twice the production budget to get into the profit zone.
Well, it's done that. I'm not ignoring anything.
No, that is not the rule in Hollywood. And for the second time, there is the production budget and then there is the marketing budget, which you do seem to keep ignoring. They are both costs. You can not be profitable by doubling the production budget and ignoring the marketing budget which could be another $25-$30M. What if the marketing budget was $50M or even $100M, as it could be on big blockbusters? Granted, most websites do not publicize the marketing budget. But that does not mean that you simply ignore it, as you have done twice under your blanket rule. Moreover, the studios generally do not get to keep the same percentage on international grosses as they do on domestic grosses. That is why the domestic grosses are more important than international grosses. There are also other factors that we do not know. For example, it is possible that in order to keep the budget down, Charlize took less salary and a percentage of the gross which would further knock down any profits.
shareI'm not ignoring anything. I'm saying the marketing costs are factored into the "twice its production budget rule."
Consider this article from i09:
http://io9.gizmodo.com/5747305/how-much-money-does-a-movie-need-to-make-to-be-profitable
which says:
"So how do you know if the box-office gods have smiled enough on your favorite movie that studios are likely to greenlight similar films?
The short answer is, it depends on a number of factors, but a rule of thumb seems to be that the film needs to make twice its production budget globally."
Do you know how many times I've seen this statement from various industry sources? Many times.
Hollywood accounting is intentionally obfuscated by the studios, but the general rule is--and has been for as long as I've been following the industry--that a film needs to make back twice its production budget to be considered a worthwhile production that will earn out its investment and produce a profit.
Considering the $30 million budget, and the current global take of $74 million, I'm sure that Atomic Blonde will prove profitable for the studio.
I don't follow box office too closely after a film's first week. What was it's domestic take?
I'm trying to go for an engaging, funny youtube channel so, if you have the time, take a look. Hope you enjoy what you see. Thanks in advance. A review of the movie here-https://youtu.be/FJHDz39T6wo
Go look it up at boxofficemojo.com. It will have all the info you need.
shareSorry, they are not factored into the production budget rule.
For lower production budget movies, the P&A budget can be much more than the production budget.
For big production budget movies, the P&A budget is usually at least half the amount of the production budget
Atomic Blonde clearly BOMBED. It FLOPPED. It LOST MONEY.
Just because you are in love with this piece of garbage, that does not mean it magically succeeded and raked in money. Just because you wish it doesn't make it a reality.
Sorry, accept the truth, get over it
LOL.
Like you know what they spent on marketing.