Marketing Predictions

As the very first person to open a thread for this Rio sequel board, I'm starting to picture what would the marketing be like when this movie finally releases (and I know that promotions will be having a field day to please fans):



1) Many "Rio" fans, young or old, will flock to nearby theaters immediately, which may jump-start a new franchise (outside of existing franchise "Ice Age") for both 20th Century Fox and Blue Sky Studios if it becomes a hit and surpasses the 1st movie.

2) The Angry Birds team will start taking advantage of the hype by developing new games/levels for "Rio" fans.

3) As a result of the 1st movie's growing popularity and the expected pre-USA release of the sequel in its natural home country of Brazil, the 2014 FIFA World Cup will pick up on it and be heavily endorsed as a tie-in.



Now, clearly RIO has made its mark as a new franchise for Blue Sky Studios/FOX (other than ICE AGE) and these are of the few (but not limited to) what may become of the upcoming sequel. Sure, it sounds typcial as any other animated movie would be described as when it has not released yet, but its something to look forward to. I know I will.

A select number of RIO fans have also been rambling on that since Ester Dean was commonly mistaken for Justin Bieber's voice for the soundtrack ("Take You to Rio") in the first movie, rumors are slowly brewing that Bieber himself may be involved with the sequel's soundtrack (which seems highly unlikely).