Why does everyone say this is brilliant? I have no idea.
1) Not everyone says that.
2) To get an idea, all you have to do is read what people say. Both ordinary viewers and critics aren't shy about spelling out why they think it's good, great, or whatever positive adjective you like.
3) You don't risk specifying why you claim it's not thought-provoking or deep.
4) Reductionism often hides lack of perception. Anybody can take a reductive approach and claim that X, Y and Z stories are too much the same. But there is nothing new under the sun. The challenge is to innovate with familiar materials, and the #1 way to do that is by lending a genuinely individual perspective to a story.
For example, what matters isn't that some stories share a similar twist, but what the context is informing those twists. The contexts may be quite different, and imply very different things, meant to provoke very different feelings, thoughts, insights. Reductionism doesn't touch any of that.
"You must not judge what I know by what I find words for." - Marilynne Robinson
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