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Seems Like Companies are Just Picking the Biggest/Youngest Agency


In almost every episode this season, it seems the smaller/older agency has lost to the hip/big/young agency.

The entire second season (with only one episode as the exception) could boil down to a 50-to-60 year old marketing executive for these companies desperately trying to look cool by picking the more stylish agency. It's entirely about the agencies more than the work they're really presenting.

In the last episode, the work that the suburban mom was doing for Little Caesar's was clearly going to get noticed more, but the younger/more-stylish agency came in, said the word "Facebook" about 200 times, and it was clear the executives didn't really understand what they were talking about, but probably thought that was a good thing because it was "young." [Also, nobody seemed to realize that apologizing in the campaign is a pretty blatant rip-off of Domino's Mea Culpa a couple years back, or that the last thing you want to do is follow a greasy/nerdy fast food employee on Twitter.]

This show just looks like the dinosaurs wanting a seat at the cool kids table.

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