Could an Agency Be More Vague?

The 800 flowers episode shows why hiring an ad agency is a waste of a company's time and money, but why they are dying.

One/X did double speak when the client came, Core was not much better.

I have worked at an agency and it is just like all those agencies they have shown, lots of stupid ideas, no real research and all pushing the trend and not the real execution. I now sit on the other side and want to throw up in my mouth when these agencies pitch or our Business Unit comes in with the campaign that we have to run and analyze. They are so vague on what we will use as the goal /kpi, they don't even set a goal.

Companies need to save their money. Think for themselves, they know the customer/client better then any agency will.